AI Go-To-Market Specialist
Positions and sells AI products: product marketing, sales engineering and market strategy for AI.
Also seen as: AI Product Marketing, AI Sales Engineer
Market status: emerging · Last updated Sep 29, 2026 · Source: public employer job postings tracked by AI Career Observatory
What does a AI Go-To-Market Specialist do?
AI GTM covers the commercial roles specific to AI products: product marketing for AI capabilities, sales of AI solutions, competitive positioning and market education. These roles demand enough technical fluency to explain what a model can and cannot do honestly.
Job titles we classify into this role
Real, current titles from tracked postings — role names vary by employer; this is what a AI Go-To-Market Specialist actually looks like in the market right now.
- Recruiter, Go-To-Market (GTM) Anthropic
- Lead Salesforce Developer, GTM Systems Glean
- Senior Recruiter, GTM & Business Together AI
- GTM Enablement Trainer, Claude Products Anthropic
- Principal Product Marketing Manager, Enterprise Context Glean
- Principal Product Marketing Manager (Enterprise Context) Glean
- Head of APAC GTM Enablement Anthropic
- Product Marketing Manager (Competitive Intelligence) Glean
Title variants normalized into this role: AI Product Marketing · AI Sales Engineer — plus employer-specific patterns matched with evidence. See classification methodology.
Skills employers ask for
Share of tracked AI Go-To-Market Specialist postings mentioning each skill (n = 68).
Current AI Go-To-Market Specialist jobs
View all 68 →Lead Salesforce Developer, GTM Systems
Senior Recruiter, GTM & Business
GTM Enablement Trainer, Claude Products
Principal Product Marketing Manager, Enterprise Context
Principal Product Marketing Manager (Enterprise Context)
Head of APAC GTM Enablement
Product Marketing Manager (Competitive Intelligence)
Companies hiring AI Go-To-Market Specialists
Salary
Based on 18 disclosed ranges in tracked job postings. Advertised ranges only — not offers, not total compensation. Full salary page →